4 Temporary Structure Trends to Watch

What if the future of event venues isn’t permanent? Temporary structures are reshaping the way we host large-scale events. With 2025 being the year of transformation, temporary structures have been at the forefront of driving innovation in the events and experiential marketing industries. Here are four trends to watch as we continue into the new year: 

#1 - Sustainability Becomes Standard

What was once considered a pleasant addition, may now become standard practice. Nowadays, approaches towards sustainable events are at the forefront of every organizer’s mind. Events, along with the construction that brings them to life, remain significant contributors to the amount of waste generated every year – producing an average of 2.5 pounds of landfill waste per attendee, per day. That said, event managers and planners alike are looking to leave the past behind and shift to more eco-friendly methods of creating memorable experiences through the use of recyclable materials, local labor, and energy-efficient power sources. The theme of this year is “Less waste, more wonder."

#2 - Owning Every Milestone

Everyone knows that one of the best ways to create an impact is to set yourself apart from the rest of the crowd. Brands are aware of this – hence why with logos you may  automatically associate a silhouette of an apple with a bite taken from its side with Apple Inc. This method of uniqueness and brand visibility should also follow into your events, along with finding a studio that can support the impact you aim to create. Using temporary structures allows you to avoid cookie-cutter designs creating a unique experience following your brand or theme. With structures being modular and intended for short-term use, not only do you have the flexibility to determine creative direction at every point in the setup of the structure, but you also have the freedom to do something entirely new the next time with the same materials. 

#3 - More Bang for Your Buck

Why not get the biggest bang for your buck and invest in something that can be repurposed, take on different forms, and stand the test of time? This year’s trend in temporary structures emphasizes producing modular builds that can be repurposed and reconfigured to suit multiple events down the line. The days of a single-use build are long gone, and event marketers have realized that investing in a temporary structure that can take on different shapes and forms to fit their needs creates more efficiency, frees up time, and is less of a headache when it comes to planning their next immersive experience. Plus, with a modular build, adding on other segments to grow your activation comes with ease and further enforces flexibility. 

#4 - Bring the Outside In

Biophilia is defined as the “innate human tendency to connect with nature and other living things”, meaning the look and feel of the natural world around them will resonate more with attendees. This can be done in several ways such as through natural lighting, use of greenery, and open spaces which can enhance the mood and engagement of your attendees and curate a balanced experience to remember. Many of these open-concept practices came to be post-pandemic, but these approaches have proven so successful that they are becoming the new norm in event practices. Genesis’ Annual Invitational is the perfect example of this: Taking the natural influences of golf by using turf and open spaces to stick to the theme, connect with guests on a deeper level, and develop a relaxing experience. 

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2025 is set to be a year for change and for greatness. Click here to learn how assembly temporary structures can jumpstart your way towards an experience to remember.