Let’s be honest—when someone starts talking about trusses, purlins, and bookends in the context of temporary structures, most marketers nod along while secretly hoping no one asks them to explain what any of that means.

Brands that go hybrid—blending in-person and virtual—reach wider audiences, boost engagement, and deliver immersive experiences.

Flying in a crew? Booking hotels? Covering per diems? There’s a better way to build...and it starts with locals. 

Rain or shine, the event goes on—because we designed it that way. 

Brands and artists are opting for short-term environments for a more bespoke spaces that better for the environment.

Temporary structures have been at the forefront innovation in experiential marketing. Here are four trends to watch for in 2025.

Watch what happens when you don't have to choose between being green and being great.